Wax melts are used as air fresheners in homes and are available in a variety of shapes, sizes, colors, and fragrances, like chocolate, vanilla, jasmine, lavender, and sandalwood. These products mainly contain soy, paraffin, palm, beeswax, and wax blends including para-soy. Surging popularity of air care & hygiene products drives demand for wax melts in commercial & residential segments. Additionally, wax melts are way more affordable that their close substitutes, such as room fresheners, scented candles, reed diffusers etc. Affordability is a crucial factor that adds to the popularity of these organic products.
Yankee Candle Launches Fall Inspired Fragrances
Recently, the Yankee Candle Company launched a series of wax melts that come in fragrances of fall. These are available in Yankee Candle’s signature tumblers & classic jars. This new product line launched by the leading manufacturer of premium scented candles symbolizes the sweet serenity of the autumn season. These fall special products are available in five new fragrances that evoke the rich hues & aromas of autumn.
Fall Special Range by Yankee Candle:
Honey Clementine: The refreshing orange fragrance with honey-dipped citrus delight
Candied Pecans: Warm pecans glazed with sugar, vanilla, and caramel
Crisp Fall Night: Dreamy interludes & brisk earthiness of woodland & lavender notes
Autumn Gathering: A warm mix of crisp days & fading sun with patchouli, sandalwood, and harvest fruit
Caramel Apple Cake: Rich vanilla & caramel frosting with apple cake perfection, sugary sweet & finished with crispy nuts
The growing trend of home fragrances is a key factor that fuels the global wax melts market. People nowadays opt for aromatherapy and soothing room fragrances in order to manage stress triggered by hectic work schedules and changing lifestyles. Furthermore, strict regulatory norms that discourage the use of aerosol sprays positively impact consumer preference for wax melts.
Demand for aerosol sprays is gradually plummeting because of the harmful emissions that these release. This is expected to propel product demand over the forecast period (2014 to 2025). Major companies operating in the global wax melts market are Reckitt Benckiser Group PLC.; Rimports Ltd.; The Yankee Candle Company Inc.; and S. C. Johnson & Son.
In-depth report on global wax melts market by Grand View Research: