Wheat protein is a water-soluble complex protein. This cream colo red protein is obtained by separating wheat flour. Rising awareness regarding health, meat-free diet, and low calorie diet has increased the demand for wheat protein among consumers across the globe.
Wheat protein is predominantly used in dairy, bakery, nutritional supplements, and sports food. It is cost effective and is generally available in soluble powder form. Wheat Protein is used as a primary alternative for regular milk. It is widely being used in desserts, vegan beverages, and diet for lactose intolerance.
Wheat protein can help in maintaining cholesterol levels. Body builders, strength training athletes, and vegans prefer wheat protein as a plant-based dairy alternative. Gluten from wheat protein acts as an emulsifier. Hence, there is an impressive rise in demand from cosmetic industry and hair care and dermatology products.
Inexpensive Wheat Protein for Specialty Diets:-
Recently, Roquette has launched Nutralys wheat. This soluble and food grade wheat protein is one of the inexpensive sources of plant-based proteins. It can be used as protein fortification in cereal-based products. This wheat protein can be beneficial as an active source of protein for various specialized diets for sports and weight loss.
According to Grand View Research, Inc.; the global wheat protein market is anticipated to grow at a steady rate during the forecast period (2014 to 2025). Rising applications in food and cosmetic industries can propel expansion in the near future.
North America led the overall market in 2015. Booming food and cosmetic industries is anticipated to be the key regional growth driver. Asia Pacific is predicted to witness robust growth over the forecast period. Rising health consciousness and income levels can impel the regional growth in the forthcoming years. China, Japan, and India can witness substantial rise in demand for wheat gluten.
Prominent market participants are Archer Daniels Midland (ADM); MGM Ingredients; Mahindra Group; Cargill Inc; and Crop Energies AG.
In-Depth research report on wheat protein market: