Global Digital Camera Unit Shipments, by Product Segment, 2012
- Global digital camera unit shipments were estimated to be 98.6 million units in 2012, and is expected to reach 171.7 million units by 2020
- Built-in lens cameras accounted for over 78% of the overall shipments in 2012. Interchangeable lens cameras contributed to over 50% of the market revenue in 2012, which can primarily be attributed to high selling prices of these products. Digital Single Lens Reflex (DSLR) cameras occupied over 80% of the market in 2012; however, they are expected to lose market share with an estimated CAGR of 3.8% from 2013 to 2020.
- Asia Pacific is expected to be the largest and fastest growing regional segment, and is estimated to grow at a CAGR of 8.1% over the forecast period to account for approximately 36% of the global market by 2020. This can primarily be attributed to rising purchasing power and relatively lower product penetration. Compact cameras with built-in lenses accounted for over 75% of regional shipments. Mirrorless cameras are also compact in nature as compared to DSLRs, and have been witnessing growth in countries such as Japan and China.
- The market is dominated by Japanese participants; Canon Inc. and Nikon Corporation account for majority of the overall market share. Key players also include Sony Corporation, Samsung Electronics Corporation, Fujifilm Holdings, Olympus Corporation and Ricoh Imaging Company among others. Manufacturers have been focusing on the high-end product segment in order to stay competitive in an ecosystem characterized by changing user trends.
- Built-in Lens Camera
- Interchangeable Lens Camera
- Digital Single Lens Reflex (DSLR)