The global 3D display market is expected to exceed USD 100 Billion by 2022. The industry is currently in its nascent stage and is expected to witness considerable growth owing over the forecast period owing to its widespread usage in advertisement industry. Growing trend towards the use of intuitive 3D technology in high turnover sectors such as consumer electronics is also anticipated to spur demand over the next few years.
3D display is capable of conveying a stereoscopic perception of 3D depth to the viewers. Increasing demand for this technology in entertainment sector for enhancing customer viewing experience is expected to drive industry growth over the coming years. Growing demand across military and defense sector for simulating tactics and training purpose may also increase demand over the forecast period. Technically advanced products such as oculus rift have led to significant adoption of 3D technology particularly in the gaming sector, which also took the gaming industry to the next level.
High product cost and lack of availability of 3D content are expected to hinder market demand. Lack of interoperability in supply chain may further pose challenge to industry growth over the forecast period. For instance, different platforms used by content owner, flat panel manufacturer and broadcaster may result in higher time to market. However, increasing adoption of 3D display in smartphone and TVs are expected to catapult industry demand over the next seven years.
The market is categorized into several product types including volumetric, stereoscopic and head mounted displays. Stereoscopic display is expected to be the dominant segment owing to its high usage in television, laptop, tablet and smartphones. Head mounted display is estimated to witness significant growth attributing to its increasing usage in automotive and gaming sector. On the basis of technology, the market is further segmented into Liquid Emitting Diode (LED), Organic Light Emitting Diode (OLED), Digital Light Processing (DLP) and Plasma Display Panel (PDP). LED based 3D displays are anticipated to dominate the market owing to LED technology proliferation in recent years. However, OLED based product is expected to exhibit high growth attributing to its environment benefits and human friendly design.
These displays are used in several end-use applications including consumer electronics, retail, entertainment, advertising, medical, gaming & entertainment, automotive and military & defense. Consumer electronics is anticipated to be the prevailing sector over the next seven years owing to increasing demand for stereoscopic display in televisions and other consumer electronics. Advertising segment is estimated to witness significant growth over the coming years. This may be attributed to increasing demand for 3D display for digital signage purpose.
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