The global Breast Pump Market is expected to reach USD 1.20 billion by 2020, according to a new report by Grand View Research, Inc. Increasing awareness about breast feeding and the need to supply mother’s milk for a period 6 months to 1 year after child birth is a key driver for the market growth. Growing global population and rising birth rates in emerging and underdeveloped economies with large untapped opportunities are clear indicators of a constantly widening consumer base for breast pumps over forecast period.
Working women, who are lactating mothers, are under stress due to the fact that they need to return to work place within weeks after the child’s delivery, and at the same time they also need to ensure that the child is breast fed to grow as a healthy child. These breast pumps which enable mother’s to retrieve and store the breast milk are an ideal solution, as they can manage their both professional and personal life. Furthermore, these breast pumps also address the needs of lactating women in hospitals, home care and other lactating centers.
Additionally, various government initiatives to promote breast feeding and improve the healthcare outcomes are expected drive market growth. In the U.S., the Affordable Care Act has certain provisions which provide reimbursement for acquiring a breast pump and also covers the consultation charges.
On the basis of product, the market is segmented as open system and closed system. In 2013 closed breast pump system held the maximum share of nearly 82%. The closed devices are highly utilized as these devices provide better safety to the child, eliminate impurities and prevent the milk contamination.
The market is segmented on the basis of technology as, battery powered breast pump electric breast pump and manual breast pump. The battery powered breast pumps accounted for the maximum share of more than 55% in 2013. The battery powered breast pumps are highly preferred by women who extract milk several times a day and store it for a longer duration.
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Further key findings from the study suggest:
- In 2013, North America was the largest market with more than 63% share in global Breast Pump Market. Key reasons attributed are high awareness levels, large women working population and strong encouragement from various stake holders to increase the breast feeding coverage and improve the pediatric healthcare.
- However, Asia Pacific is expected to be the fastest growing market owing to high economic development, rising disposable incomes and high unmet needs. The developing countries of Asia Pacific region are expected to increase the public and private healthcare expenditure, and also implement various UNICEF and WHO programmes for breast feeding thus boosting market growth.
- Key market players include, Buettner-Frank GmbH Ltd., Energizer Holdings Inc., Ameda Breastfeeding Solutions, Whittlestone Inc., Linco Baby Merchandise Work's Co.Ltd, Medela,Inc., Bailey Guangzhou Happy Baby Products Medical Engineering, Philips AVENT, Hygeia Medical Group II, and Lansinoh Laboratories, Inc. Furthermore, entry of new players with technologically advanced products is expected to propel usage rates over the forecast period.