Connected Mobility Technology to Drive EV Infotainment Market

17th October 2018: The electric vehicle (EV) infotainment market valuation is projected at USD 225 billion by 2025, according to a report by Grand View Research, Inc. Electric vehicles are in high demand since the debut of the Tesla Roadster in 2008. Infotainment systems or in-car entertainment (ICE) systems have become common due to emergence of ride-sharing companies. Need for entertainment and availability of latest shows on over-the-top (OTT) applications can lead to its implementation in latest models of EVs.

The transition towards connected technologies by automotive manufacturers and improvements of existing technologies such as Wi-Fi and Bluetooth is another factor which can influence minds of auto makers. Presence of only two major operating systems such as Android Auto and Apple CarPlay will culminate in auto makers siding with software developers to gain a competitive edge over each other. In 2017, Audi presented a futuristic infotainment system developed on Android. The multimedia interface (MMI) display in conjunction with Google Maps can offer its drivers a seamless and non-distracting driver experience.

Human-machine interface (HMI) technologies such as heads-up displays, gesture recognition, voice recognition, and large touchscreen interfaces are some of the offerings given by premium auto makers. Solutions such as virtual assistants and augmented reality to provide an enhanced experience can entice consumers. In 2017, Cinemo GmbH, a German manufacturer, decided to partner with HUMAX Automotive, a South Korean ICE provider, to provide enhanced audio and video performance in electric vehicle ICEs. The multimedia platform of Cinemo can play corrupt discs or legacy audio formats. 

The EV infotainment market demand is expected to exhibit a 69% CAGR from 2017 to 2025 due to high sales of electric vehicles. Emergence of connected cars and demand for high-end in-car entertainment systems is predicted to propel market revenue during the forecast period (2015-2025). Availability of wireless systems and rising investments in intelligent transportation systems (ITS) are anticipated to generate good returns by 2025. Key market players include Continental AG; Harman International Industries Inc.; Panasonic Corporation; and Aisin Seiki Co., Ltd.