Essential Skincare Benefits of BB Creams to Drive its Demand

24th October 2019: The BB cream market is expected to witness high demand for its innovative and high quality skincare products among young consumers. BB creams are also referred as Blemish Balms or Beauty Balms that contain smoothening and healing properties and provide multiple solutions for various purposes such as moisturizer, sunscreen, anti-aging, and foundation. Concerns regarding harmful effects of ultraviolet rays has generated greater awareness about skin damaging leading to increasing demand for BB creams.

Growing consciousness about skincare among younger consumers is anticipated to drive the product demand. Male skincare such as shower, bathing, and haircare products are also gaining popularity among young population. Demand for skincare products among both women and men is expected to contribute to the growth of the market in near future.

E-commerce Boosts Cosmetics Industry 

Based on distribution channel, the offline segment accounted for the largest share in 2018. In developed countries such as U.S. and Europe, shops and supermarkets operate till mid night providing opportunity for companies to strategically place their packaging and boost sales. 

On the other hand, online segment is expected to witness growth with the increasing access to internet connectivity. Online retailers in India such as Flipkart and Amazon India are primarily focusing on this area. Beauty care has fueled increasing interest in the market from leading companies such as Nykaa and Purplle, who are inclined to increase their market presence through online portals.

Rapid growth of E-Commerce and number of beauty brands’ outlets present greater opportunities in E-retail segment. BB cream has been has been marketed as an ‘all in one product’ and beauty brands are keen on tracking consumer needs as a decisive factor in the buying process. 

Market Insights

BB creams are designed keeping the most essential properties required for skin such as healing, soothing and anti-ageing in mind. Rising disposable income, especially in major developing economies is anticipated to propel the demand for BB cream over the forecast period. Product innovations offer wide range of opportunities and is expected to positively impact the market over the next few years. 

Key players in the BB cream market are inclined to launch innovative packaging to increase customer base. Among other innovative ideas to increase sales, L'Oréal recently developed a new generation BB Cream for Maybelline New York. Its formulation varies according to the demands of the customers, local culture, and common skin color of people in that particular location. Some of the leading companies in the marker are Unilever; L'Oréal S.A.;  Shiseido Company, Limited; Christian Dior SE; The Estee Lauder Companies Inc.; Missha US Inc.; L'Occitane; AMOREPACIFIC CORPORATION; Avon Products, Inc.; and ETUDE HOUSE, Inc.