Increasing Number of New Product Launch in Eye Makeup Spur the Market

17th March 2020: The eye makeup market is expected to grow owing to rising number of working women and increasing concerns about look among millennial women all over the world. The emerging trend in the eye makeup industry is increasing demand of natural eye products and rising E commerce industry, which will boost the sales of eye makeup products in the forecast period.  

Introduction of innovative, new, and waterproof eye makeup products that are appropriate for modern lifestyle of women are expected to have a huge demand and acceptance among women. 

Offline Segment to Contribute Significant Demand to the Market

The major distribution channels for the eye makeup market are offline and online. The offline sector accounted for the largest share in the market and is anticipated to expand at the fastest CAGR in the forthcoming period. This segment includes drug stores, brand outlets, supermarkets and hypermarkets, and mom and pop stores. In 2018, Avon was one of the major direct selling channels for personal care products across the globe. Other than Avon; Amway, Oriflame, Mary Kay, and NuSkin are the foremost direct selling beauty products.

The offline segment is followed by online segment. With more than five billion population of the world using smartphones, the number of online shoppers has increased. Easy and more suitable experience with hassle-free delivery has stimulated the growth of this segment. Cosmetic products have become one of the most common things purchased online. Sephora, Amazon, FEELUNIQUE INTERNATIONAL LIMITED, and Strawberry net are the foremost online cosmetics retailers.

Market Insights: 

Strategic associations with celebrities for product promotions is anticipated to be a crucial success factor over the forecast period. For example, in July 2018, L’Oréal launched a Havana-inspired makeup collection with pop star Camila Cabello. This limited edition collection had variety of products ranging from USD 10 to 15. In July 2015, Eyeko introduced their waterproof eye makeup product range, which were made to last longer even under extreme weather and light conditions.

Leading players operating in the eye makeup market include Avon Products, Inc.; L'Oréal S.A; The Estée Lauder Companies Inc.; The Procter & Gamble Company; Revlon, Inc.; Shiseido Company, Limited; Unilever; Chanel S.A.; Amway; and COLORBAR COSMETICS PVT LTD.