Monday, 3 August 2020

Rising Preference for Plant Based Products Spurs Aromatherapy Carrier Oil Growth

4 August 2020: The global aromatherapy carrier oil market is expected to grow significantly on account of increasing preference for plant extracted products. Aromatherapy carrier oils are vegetable oils that are extracted from plants, cold-pressed, and are processed naturally. They possess natural and nutritional healing properties that are used as substitutes to pharmaceutical products such as tablets and medicated topical products. Increasing popularity of using natural products in wellness and beauty sector is another factor propelling the demand for carrier oils. Another factor fueling the growth of the market is using aromatherapy carrier oil reduces the usage of harmful chemical products. These oils also have applications in personal care products.



Aromatherapy helps in treating several conditions as it is considered an alternative to medicinal therapy. It provides treatment for various diseases such as skin-related problems, pain, digestive disorders, cardiovascular disorders, cold & cough, immune disorders, insomnia, anxiety, respiratory disorders, and wounds.

Skin Issues Promote Product Usage Boosting Segment Growth

On the basis of application, the aromatherapy carrier oil market is segmented into cosmetic, personal care, food and beverage, and medical. In 2018, the cosmetic segment accounted for the largest share of the market. The growth of the segment is due to rising incidences of skin problems. Other applications of carrier oils include cosmetics for skin for scar management and for hair care to strengthen hair, reduce itching, and control dandruff.

In 2018, medical segment accounted for a significant share of the market as these products are effective in treating chronic pains. Hence, due to their high potency and health benefits with negligible adverse effects, these products are widely replacing the most conventional medications. The personal care segment is expected to witness a lucrative growth over the next few years due to introduction of natural cleaning agents. Household products and cleaning agents are increasingly being used for personal care applications owing to their antiseptic and antibacterial properties.

Market Insights
Increasing preference for plant derived products is a major factor propelling the growth of the industry. Carrier oils are naturally produced and have dietary and natural healing characteristics. They also act as alternatives to pharmaceutical products such as topical medicines and pills. Consumer preference for natural products in the form of moisturizers, creams, soaps for skin care and as toiletries, and insect repellents is increasing with increasing disposable incomes. 

Major manufacturers of aromatherapy carrier oil are increasingly inclined to adopt strategic initiatives such as mergers & acquisitions, new product development, and geographic expansion. Some of the leading companies in the aromatherapy carrier oil market are Rocky Mountain Oils; Edens Garden; Plant Therapy Essential Oils; FLORIHANA; Falcon Essential Oils; and Moksha Lifestyle Products.

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