8 September 2020: Organic chips are baked, fried, or popped parts of fruits, vegetables, etc. that are cultivated organically. Furthermore, production of organic chips is done in such a way that it is free of preservatives and chemicals, increasing the nutritive value of the product. The raw materials that are used in the chips are grown without using any fertilizers or pesticides. The organic constituents are treated without using any industrial solvents, irradiation, or synthetic food additives.
Retail and Supermarket are Expected to Hold a Larger Share in the Market
On the basis of distribution channel, the organic chips market is classified into online platform, retail, and supermarket. The retail and supermarket are expected to hold a larger share on account of customer inclination to one-stop shopping experience. Growing disposable income in the emerging economies of Asia Pacific is resulting in consumer’s inclination to bulk buying at hypermarket and supermarket. Additionally, customers in these regions are more inclined to traditional buying habits in case of food shopping.
The online distribution channel is also likely to observe high growth over the forthcoming period. It is driven by increasing acceptance of the latest technologies by the consumers and technological advancements. Apart from the major companies of the market, the trending e-commerce platforms like Amazon and Vitacost are stimulated to increase income by selling organic chips in economies like China and India that have relatively less organic food supermarkets.
Market Insights
The market is modest on account of the presence of a substantial number of established companies who are recognized to be capitalizing more in R&D activities to produce product difference. Several manufacturers, involved in targeting the vegan population of the globe, manufacture plant-based chips since a huge number of consumers are expected to be motivated for turning vegan. For example, in May 2017, Eat Real declared the introduction of three new, organic, gluten-free, and vegan snacks as a part of its product portfolio, namely organic lentil chips, organic hummus, and organic veggie straws.
Manufacturers are also planning in designing their products with different flavors and added advantages to surge their revenue. Furthermore, to suffice the increasing demand for chemical-free snacks, few manufacturers are more prone towards organic and natural flavors. For example, in January 2017, Bare Snacks declared the introduction of an innovative series of their Bare Organic Coconut Chips, in three new flavors namely, sweet ginger, coffee bean, and toasted.
Leading players effective in the organic chips market include General Mills Inc; Tyrrells Potato Crisps Limited; The Hain Celestial Group, Inc.; Luke’s Organic; Pop chips; Kettle Foods, Inc.; and Rhythm Superfoods.
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