17 September 2020: Personal care and cosmetics products are mainly used for improving the appearance of the skin. As per the Food and Drug Administration (FDA), cosmetic products are ingredients applied on the human body to beautify, cleanse, and accentuate its appearance. The major constituents of natural cosmetics are herbs and vegetable oils and do not contain synthetic colors, artificial raw materials, fragrances, and preservatives. Natural cosmetics improve the health, texture, and appearance of skin, hair, nails, teeth, etc.
Supermarkets/Hypermarkets Type Segment to Lead Natural Cosmetics Industry
On the basis of distribution channel, the natural cosmetics market is classified into convenience stores, online, specialty stores, and supermarkets/hypermarkets. The supermarkets/hypermarkets type segment led the natural cosmetics in 2018 followed by the convenience stores sector.
This sector has been gaining traction on account of advantages such as the capacity to check the products before buying, store assistants’ help to pick the most appropriate product, and trying testers to select the suitable product. Instant buying as opposed to waiting for the delivery of the product in case of online buying also plays a major role propelling the sector growth.
The online segment is a developing mode of distribution and is likely to expand in the forthcoming period. Easy acceptance of several products from different brands works as a major driver for this sector. It also helps the companies to offer products at low investment value with chances of high revenue generation. Numerous key companies are setting up online sites, such as Amazon, Nykaa, Credo Beauty, Jabong, etc.
Market Insights
The growing population of millennials in countries of Asia Pacific and other regions is propelling the demand across the globe. There is a key competition among major companies to keep up with the latest skincare and beauty trends. Manufacturers are focusing on research and development activities for natural ingredients in cosmetics to boost their revenue. Companies are increasing their distribution channels in Asia Pacific, which is anticipated to propel the product demand in the years to come.
In addition, mass merchandisers, such as Walmart Stores, Inc., and Target Brands, Inc. are stressing on the supply of natural and organic cosmetics products. This has resulted in improved product saturation and the accessibility of natural cosmetics at inexpensive prices, which is anticipated to boost natural cosmetics growth in the years to come.
Leading players effective in the natural cosmetics market include 100% Pure; Burt’s Bees; Bare Escentuals Beauty Inc.; Korres S.A.; L’Oréal SA; Weleda AG; AVEENO; Avon Product Inc.; Arbonne International LLC; Tata Harper; and Coty Inc.
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