Wednesday, 25 January 2017

Kampo Wagyu Beef - The Sign of Luxury & Good Times!

Beef is the culinary term for ‘cattle meat’ and obtained from bovine animals; like buffaloes, cows, steers, or heifers. It is the third most consumed meat globally. Safety issues; like pathogens and chemical residue in poultry & pork meat contribute to beef growth. 

Beef’s acceptability as a food source varies from one region to another. Beef muscle meat is sliced into short ribs, roasts, or steak. Some of these cuts are processed while trimmings are minced.

Meet the Celebration & Luxury Meat

Japan’s ‘Kampo Wagyu’ beef is one of the world’s most expensive beefs. It is raised by Japanese farmers. The meat is a luxury food and often gifted during celebrations. The ‘Sekimura Farm’ in Miyagi, Japan is reported to be producing a low-calorie beef without compromising on the flavors. It believes the trick isn’t reducing beef-fat, but making it easily digestible by humans.

A majority of the cattle raised for ‘Kampo Wagyu’ is Japanese Brown cattle. These cattle are bred with ‘Black Wagyu bulls,’ producing off-springs whose meat is Kampo Wagyu beef. Sekimura farm cows are allowed to naturally mate & deliver their calves. The calves reared on farms are lovingly taken care of for nearly two & a half years.

They are fed a mix of 14 different herbs in place of normal grain feed. This mix possesses natural immune-boosters. It consists of Chinese matrimony vine, perilla, amulberry leaves, adlay, and many other herbs. In addition to this, these calves/cattle are fed sorghum, imported corns, wheat bran, soybean meal, malt, and rice hay.

From eight months of age, before they are shipped off, the calves are fed a blend of nearly 12 herbs. Then for two months, they are fed rice bran and wild sesame along with their feed. This gives their fat low melting point and makes the meat sweeter. They produce better fat-muscle ratios that cater to health-conscious consumers. Kampo Wagyu is said to have a fine & juicy texture with a mesh of moderate fat.

Beef  Market - Outlook

According to Grand View Research, Inc.; demand for the global beef market would reach around 76, 432 kilo tons by 2024. Beef is rich in proteins, vitamin B6, vitamin B12, iron, zinc, and phosphorus; among others. Its favorable properties should drive the industry during the forecast period (2016-2024).

Competitive Insights

JBS USA, Tyson Foods, Cargill Meat Solutions, and National Beef Company constitute some of the key players in the worldwide market. These companies jointly accounted for over 70% shares in 2013.

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