Tuesday 19 December 2017

Wearable Camera Manufacturers to Experiment with Design and Aesthetics to Boost Sales

Growing inclination toward sharing photos and videos through social media sites is creating a conducive environment for wearable camera technology to thrive. Wearable cameras are specially designed cameras for shooting videos with hands-free functionality. They are usually attached to an article of clothing such as a belt, harness, shirt, and helmet to create videos while the user is in motion.


Demand for Head-mount Cameras to Stay High through 2025

Wearable cameras can be of various types: body mount, head mount, smart glass, and ear mount. Head-mount cameras will be the most prominent segment throughout the forecast period (2014–2025). Their demand will be high for sports and adventure activities. Demand for body-mount cameras is gaining traction with manufacturers investing hefty funds into research and development. Several players are experimenting with the aesthetics of their products to boost sales. For instance, recently, Ubiquiti Labs released a new wearable camera, FrontRow, which is in the form of a necklace. The camera boasts a seamless touchscreen and user interface. It is developed on an Android-based operating system, which means continual developments and upgrades are possible to augment FrontRow’s functionalities.

Wearable cameras can be used in applications such as security, sports and adventure, industrial, and healthcare. The sports and adventure segment will be the leading segment throughout the same period. 

Market Insights

According to a report by Grand View Research Inc., the global wearable camera market is projected to rise at a tremendous CAGR of 18.19% between 2017 and 2025. Rising penetration of the Internet and proliferation of smart devices are likely to provide a fillip to the market. The growth of the market can also be attributed to increasing adoption of wearable cameras in applications such as healthcare, security, and sports and adventure. North America will be a key revenue contributor to the global market, thanks to the presence of a large number of manufacturers.

Some of the prominent players in the market are Xiaomi; Sony Corporation; GoPro Inc.; Vievu LLC; and Axon Enterprise, Inc.

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