Messaging security solutions offer protection for messaging infrastructure of organizations. These solutions offer features such as zero-hour malware detection, mail antivirus, IP reputation-based anti-spam, administrator-defined block/allow lists, pattern-based anti-spam, and email intrusion prevention. Soaring need to manage sensitive data of consumers while transmission along with the mandate to comply with stringent regulatory policies is stirring up the adoption of these solutions.
Email Protection to Emerge Most Prominent Product Segment
Anti-virus, email protection, and messaging gateways are the most prominent product types of messaging solutions. Demand for email protection solutions is likely to be higher than other segments through 2025. Emails act as a vital repository for massive amounts of critical data; however, they are highly vulnerable to virus attacks and spam. Increasing instances of cyber-attacks are resulting in loss of critical information, which is boosting the demand for email protection solutions.
In current scenario, messaging security solutions need to be upgraded periodically to mitigate evolving threats. In order to create a robust system, solution providers are investing substantially toward the development of improved and advanced email protection products. This is expected to support the growth of the segment.
Adoption of messaging gateways is anticipated to rise at the highest rate between 2017 and 2025. Rising awareness among enterprises as well as common masses regarding the risk of potential data breaches with the growing reliance on mobile devices and social media platforms for communication is contributing to the growth of the segment. WhatsApp introduced a two-step verification process as an optional security feature to enhance security for users by increasing hurdles for a third party to hack a user’s account. The feature, which had been in testing since November 2016, was introduced earlier in 2017.
Market Insights
According to a report by Grand View Research, Inc.; the global messaging security applications market is projected to post a phenomenal CAGR of 13.7% during the forecast period (2017 to 2025). Rising shift from multiple-point products to unified products or solutions is estimated to provide a fillip to the market. Integrated solutions ensure improved reporting and centralized management at lower costs. Besides this, they offer a single point for support and purchase, allowing strengthening of vendor relationship with their clients.
The North America market is anticipated to experience an edge over other regional market owing to the domicile of a large number of key players. Some of the prominent companies in the global market are Cisco Systems, Inc.;Symantec Corp.;McAfee LLC;Proofpoint, Inc.; andBarracuda Networks, Inc.
In-depth research report on messaging security market click the link below:
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