Friday, 23 March 2018

Matcha: Antioxidant and Vitamin-rich Ingredient

Matcha is a fine powder of green tea leaves. It is composed of high content of anti-oxidants, vitamins, minerals, and amino acids. It contains an exceptional class of antioxidant known as catechins. The catechin epigallocatechin gallate (EGCG) is found effective in prevention of cancer, cardiovascular diseases, type-2 diabetes, and other such diseases. The product is available in different grades such as classic, culinary, and ceremonial matcha.

Regular Tea is the Most Dominant Application

Matcha is increasingly being consumed as regular tea and is also used in food, beverages, and personal care products. In 2016, regular tea emerged as the largest application segment for matcha. Consumption of regular tea offers effective intake of nutrition-rich ingredients as well as energy stimulation.

Matcha also witnessed impressive rise in food segment is expected to grow rapidly in the forthcoming years. Growing demand for healthy food products is anticipated to impel demand for matcha in near future. The product can be used in various food recipes due to its bitter taste and malty flavor. It is also used for preparation of numerous food products including cakes, pastries, cookies, ice creams, cereals, chocolates, candies, and energy bars.

Increasing demand for low calorie drinks with detoxifying and energy boosting properties is likely to augment the demand for matcha from beverage sector. The product can be used in smoothies, lattes, mocktails, and juices. Increasing consumer fondness for healthy drinks has encouraged many cafes and beverage businesses to introduce matcha beverages.

Market Overview

According to Grand View Research, Inc.; the worldwide matcha market is projected to achieve USD 5.07 billion by 2025. Factors such as growing health consciousness and consumer awareness are some of the market driving factors. Prevalence of chronic diseases like obesity, diabetes, and cancer has increased the demand for healthy and nutritional food and beveragesubstitutes. This is anticipated to further boost the market during the forecast period (2014 to 2025).

In 2016, Asia Pacific accounted the largest share of overall market revenues owing to traditional tea culture in China and Japan.Some of the leading companies in the market are Ippodo Tea Co., Ltd., The AOI Tea Company, Midori Spring Ltd., AIYA America, and DoMatcha.

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