Monday, 16 April 2018

High Health Consciousness to Boost Demand for Functional Proteins

Protein is a powerful nutrient and is a part of every living cell. Proteins play a vital role in almost all body functions right from creating body tissues to producing essential hormones. Functional proteins are a complex mixture of biologically active proteins. In other words, such proteins are the ingredients that include biological effects when consumed. For example, raw soybean consists of trypsin inhibitor, an ingredient that helps enhance the ability of human and/or animal body to digest proteins easily. Functional proteins find a wide variety of application in dietary supplements, functional foods, animal nutrition, and functional beverages.

Functional Food/Beverages to be the Major Application Areas

Dietary supplements are predicted to witness high demand in near future owing to rising health consciousness among consumers. On the other hand, functional foods and beverages are likely to be the fastest-growing segments through 2025. Functional foods led the overall application segment Due to increased importance of nutritional fortification in the food processing industry, as a result of hectic lifestyle, makes consumers to go for new food items fortified with functional proteins. This factor is expected to augment the demand for various innovative functional food products over the coming years. Functional beverages may also witness a healthy growth on account of increased importance of protein shakes for weight management.

Wildway LLC recently announced the launch of its new line of functional smoothie mixes that will be presented at the Natural Products Expo East in Baltimore this year. The new functional beverages are full of probiotics that are created using plant-based adaptogens and herbs for improved body functions. According to the company, their product line is much efficient and effective than other protein powders. FrieslandCampina; Saputo Ingredients APC Inc.; Fonterra Co-operative Group Ltd.; Kerry Group; and Glanbia PLC are some of the key companies in the global market.

Market Overview

Based on a report published by Grand View Research, Inc.; the global functional protein market is predicted to reach USD 7.45 billion by 2025 growing at a CAGR of 7.5 % from 2017 to 2025. Increased demand for nutraceuticals due to rising diet and health consciousness is predicted to be the key factor driving the growth of the global market.

Arla Foods AMBA, Glanbia PLC, Fonterra Co-Operative Group, Kerry Group, and Friesland Campina are some of the leading players operating in the market for functional proteins.

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