Awareness about Vegan Supplements to Boost Dietary Supplements Growth

6 October 2020: Dietary supplements contain minerals, vitamins, amino acid, herbals, and many other products that are advantageous for overall health. The most popular dietary supplements usually comprise vitamins E and D, minerals like iron and calcium, herbs such as garlic and Echinacea, and specialty products like probiotics, glucosamine, and fish oils. 

Vitamins Used for the Formation of Dietary Supplements

On the basis of ingredient type, the dietary supplements market is classified into botanicals, vitamins, proteins and amino acids, minerals, omega fatty acids, fibers, specialty carbohydrates, etc.

The vitamin ingredient type segment used for the development of dietary supplements is expected to be a prominent sector for the market over the forthcoming period on account of its capability to be effortlessly expelled by kidneys. The product is anticipated to find more application among sports athletes and working professionals in the form of powders, liquids, and multivitamin tablets over the forecast period.

Increasing demand for herbs for the prevention of physical as well as metal disorders is likely to boost the botanicals sector over the forthcoming period. Additionally, increasing concerns over the adverse properties of conventional medicines are likely to help the use of botanical extract as an ingredient to produce dietary supplements over the forthcoming period. Fibers supplements demand is also expected to boost since they help lower cholesterol levels, are indigestible, reduce weight, and stabilize blood sugar levels.

Market Insights

Increasing awareness about vegetarian supplementation on account of rising concerns over cardiovascular hazards related to animal nutrition, is anticipated to sanction new investments by the protein supplements manufacturers. In recent years, manufacturers like Glanbia have been capitalizing in R&D for novel plant-based protein supplements, which is anticipated to produce new opportunities in the years to come.

Mergers, new product development, acquisition, and strategic investments were the key strategies executed by the manufacturers to increase their consumer base. For example, in 2017, Glanbia purchased Body and Fit from Netherlands with the purpose to confirm direct occurrence in the quickly rising direct-to-customer network. 

Leading players effective in the dietary supplements market include Abbott Laboratories; Nature’s Sunshine Forms; Amway; Arkopharma Laboratories Pharmaceutiques; Glanbia; Pfizer; Bayer; Carlyle Group; NBTY Inc.; Archer Daniels Midland; GlaxoSmithKline; Nu Skin Enterprises; Bionova Lifesciences; and Herbalife International.

Modified Starch to Spur its Commercial Growth

Modified starch, also termed as starch derivatives, are prepared by enzymatically, physically, or chemically treating native starch to change its characteristics. These are extensively used in the food and beverage industry as stabilizing agents, emulsifying agents or thickening agents. Owing to their partly digestible nature and superiority of being gluten-free, they offer lesser fat content than their regular counterpart.

Various Product Variants to Contribute in Substantial Demand 

The major product type variants include resistant, starch esters and ethers, pre-gelatinized, cationic and others. In terms of volume, cationic starches segment is estimated to observe rapid growth in the years to come. On account of the product’s exclusive characteristics of emulsification of sizing agents and dry strength, it has extensive use in paper industry. Along with these factors, many other drainage and retention characteristics are expected to increase the product demand in the paper industry over the forecast period. Starch esters and others led the market in the forecast period owing to high demand from end users. 

Positive food and beverage industry outlook in India and China will also propel the segment growth. These developing economies are also anticipated to observe a substantial growth in the pharmaceutical industry due to growing customer demand for sophisticated medicines, which will drive the demand in the forecast period. 

Market Insights

Leading players operating in the modified starch market include Archer Daniels Midland Company; Agrana Beteiligungs-AG; Emsland-Starke GmbH; Avebe U.A.; Cargill, Inc.; and Global Bio-Chem Technology Group Co. Ltd. These key manufacturers also emphasis on numerous other business strategies, such as product developments, partnerships, technical collaborations, agreements, and capacity expansions to support their market place. 

Cargill Inc. was among the key market player in 2016. The company offers products for personal care, beverages, food, confectionery, and snacks. In July 2015, Cargill introduced an instant modified starch named ‘C PulpTex 12931’. This product can tolerate harsh processing situations and can progress the texture in condiments, soups, and sauces. 

Archer Daniels Midland Company (ADM) offers products that are extensively used in food products mostly to increase the shelf life and in baked foods to add strength. In August 2015, ADM opened a distribution and merchandising headquarters in El Salvador and Guatemala to increase its footprint in Central America. 

Pea Protein; the New Preferred Egg Alternative

28th May 2019: In an attempt to keep up with altering consumer trends, the food industry is keen on searching for healthier and cost-effective protein alternatives to replace those derived from animal sources.  Whey, gelatin, casein, and ovalbumin, gluten-based albumen products like wheat and the infamous soy, are some of the popular types derived from animals. Good things come in small packages so it’s no big surprise that increased pea intake would offer consumers and food processors nutritive and affordable egg alternative.

The Vegan Category Has Become ‘Plant-Based’

The market has reached a tripping point where millennials, in particular, are keen on consuming foods that are healthier and kinder to animals. Pea protein has been welcomed as the new preferred protein due to its nutritional potential. Available vastly in South Africa, the non-genetically modified protein or the advance seed is easily digestible and has a superior quality amino acid profile. It is gluten-free, allergen-free, lactose-free, and is low on calorie content. Legumes are recognized as a valuable and affordable source of high-quality protein products such as concentrates, flour, and isolates.

In March 2019, Qwrkee, a U.K. based food and drink brand, launched their new line of pea milk products referred as the purest form of pea protein. The company aims at producing consumables that will craft the future for plant-based or vegan movement. The Co-operative Group a.k.a. the Co-op, in 2019 launched a new concept called ‘the bleeding vegan burgers’. Unlike conventional meat burgers, these have stuffed vegan bacon-flavored crisps and have beetroot juice as a key ingredient. In August 2018, it expanded the range by introducing plant-based chili and meatballs.

Although this industry is still in a nascent stage and is not yet available in its raw form to consumers, it is gaining popularity as an additive to protein supplements, energy drinks and bars, fortified cereals, and processed meats. People are looking to eat more ethical, healthy, and sustainable nutrients and the players in the market are creating vegan versions of their favorite meaty food. The market is well positioned to play a progressively vital role in food fortification.

Modified Starch: Natural Additive for Food and Medicine

9th April 2019: Modified starches are mostly manufactured using wheat and maize such as corn as these materials are easily available and continent to process. These starches are improved in order to be used in food industry as an emulsifiers, thickener, and stabilizer in convenience food, and bakery and confectionery products. 

For example, it can be used as a thickener in desserts by adding with milk or cold water. Also, gravy granules or cheese sauce granules can be thickened with boiling water. In energy and carbonated drinks, it can be used as a natural sweetener.

Apart from corn-based starch, the cassava starch is extensively utilized in wide range of applications such as pharmaceuticals, adhesives, building materials, paper, textiles, confectionery, and food and beverages.

Unique Strengthening and Emulsification Ability to Increase Demand

Based on product, the modified starch can be categorized into pre-gelatinized, cationic, resistant, and starch esters and ethers.

The starch esters and ethers estimated for the largest share in terms of volume in 2016. Increasing utilization in convenience foods, dairy, bakery, and meat due to their better texture is likely to boost their demand over the forecast period. Growth in pharmaceuticals and food and beverages sector in China and India is likely to drive the segment growth.

On other hand, the cationic starches are projected to rise at 4.6% CAGR during 2017 to 2025. It’s emulsification of sizing agents and dry strength is expected to boost its demand. The product has huge demand in the manufacturing of paper and expected to increase its demand over the forecast period due to its retention and drainage properties.

Market Overview

According to a report published by Grand View Research, Inc.; the global modified starch market is expected to accomplish a valuation of around USD 15.36 billion by 2025. Growing consumption of convenience food and high preference for healthy diet in light of increasing health concerns among consumers can propel the market during the forecast period (2014 to 2025). Additionally, high demand for natural sweeteners in food and beverages is also expected to boost product demand.

Asia Pacific is anticipated to expand swiftly during the forecast period. This can be attributed to expansion of production units and requirement for product in food, paper, and textile industries. Demand for convenience food and growth in pharmaceutical industries is likely to drive the regional growth.

Some of the key participants operating in the market include Cargill Inc.; Archer Daniels Midland Company; Emsland-Starke GmbH; Global Bio-Chem Technology Group Company Limited; and Avebe U.A. In recent developments, Ingredion has recently introduced three functional potato starches such as CheeseApp 50, 70 and 80 for optimizing texture in processed cheese. These starches can be used to enhance firmness and meltability, of analogue block and block processed cheeses that can be used in pizza toppings.

Food Thickeners to Satiate Changing Consumer Appetites

Food thickeners are agents used in various foods and beverages  in order to increase their thickness without compromising on the nutritional value. Hydrocolloids, starch, and proteins are the three major types of food thickeners. A rise in demand for fruit juices, baked items,  desserts, and many other Ready-To-Eat (RTE) foods and beverages coupled with the changing eating habits of consumers have widen the application scope for these thickening agents.

Starch: The Most Preferred Food Thickener due to High Viscosity

The starch segment is anticipated to exhibit a CAGR of 6.7% during the forecast period (from 2018 to 2025) owing to its properties such as high viscosity & stability and low cost. In addition, easy availability of starch in surplus quantities across various regions is expected to influence the segment demand in the forthcoming years. Research and development activities focused on developing starch-based thickeners to be used in frozen foods and desserts may also boost the segment growth. For example, various prominent companies such as Ingredion Inc. and Cargill Inc. have invested in R&D focusing on obtaining starch from plants.

The protein segment is also projected to experience a healthy growth rate owing to its health benefits such as muscle buildup and healthy aging. Use of protein food thickeners as an emulsifying and gelling agent in baked products can drive the segment demand. Moreover, high demand for frozen foods can also induce segment demand in the years to come. Health consciousness among consumers have encouraged restaurant chains to introduce plant-based burgers and meals. Instances of these are White Castle, TGI Friday, and Sonic Drive-In.

Market Outlook

The global food thickeners market is projected to reach at USD 18.98 billion by 2025, according to a report by Grand View Research, Inc. It is touted to exhibit a decent CAGR of 6.2% over the forecast period. Demand for processed and convenience foods by consumers owing to their hectic lifestyles is expected to augur market growth over the coming years. Rising health consciousness along with a wide scope of application for the product in the processed feeds sector is also anticipated to bode well for the market. Key market players include E. I. du Pont de Nemours and Company; Cargill Inc.; Archer Daniels Midland Company (ADM); and CP Kelko.

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High Health Consciousness to Boost Demand for Functional Proteins

Protein is a powerful nutrient and is a part of every living cell. Proteins play a vital role in almost all body functions right from creating body tissues to producing essential hormones. Functional proteins are a complex mixture of biologically active proteins. In other words, such proteins are the ingredients that include biological effects when consumed. For example, raw soybean consists of trypsin inhibitor, an ingredient that helps enhance the ability of human and/or animal body to digest proteins easily. Functional proteins find a wide variety of application in dietary supplements, functional foods, animal nutrition, and functional beverages.

Functional Food/Beverages to be the Major Application Areas

Dietary supplements are predicted to witness high demand in near future owing to rising health consciousness among consumers. On the other hand, functional foods and beverages are likely to be the fastest-growing segments through 2025. Functional foods led the overall application segment Due to increased importance of nutritional fortification in the food processing industry, as a result of hectic lifestyle, makes consumers to go for new food items fortified with functional proteins. This factor is expected to augment the demand for various innovative functional food products over the coming years. Functional beverages may also witness a healthy growth on account of increased importance of protein shakes for weight management.

Wildway LLC recently announced the launch of its new line of functional smoothie mixes that will be presented at the Natural Products Expo East in Baltimore this year. The new functional beverages are full of probiotics that are created using plant-based adaptogens and herbs for improved body functions. According to the company, their product line is much efficient and effective than other protein powders. FrieslandCampina; Saputo Ingredients APC Inc.; Fonterra Co-operative Group Ltd.; Kerry Group; and Glanbia PLC are some of the key companies in the global market.

Market Overview

Based on a report published by Grand View Research, Inc.; the global functional protein market is predicted to reach USD 7.45 billion by 2025 growing at a CAGR of 7.5 % from 2017 to 2025. Increased demand for nutraceuticals due to rising diet and health consciousness is predicted to be the key factor driving the growth of the global market.

Arla Foods AMBA, Glanbia PLC, Fonterra Co-Operative Group, Kerry Group, and Friesland Campina are some of the leading players operating in the market for functional proteins.

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Fructose: Naturally Occurring sugar for the Calorie-Conscious

Fructose, generally known as a ‘fruit sugar’; is a naturally occurring sugar. It is found in numerous plants, fruits, vegetables, berries, and honey. Fructose and other sugars are carbohydrates, which are vital source of the energy.

What is Fructose?

Fructose is a monosaccharide with similar chemical formula as glucose, but different molecular structure. It is one of the three dietary monosaccharides including glucose and galactose that are directly absorbed into the blood. Pure dry fructose is white, odourless crystalline solid, which is very sweet and water-soluble. 

Commercially, fructose is extracted from sugar beets, sugar cane, and maize. It is available in the form of crystalline, and syrup. Fructose is extensively used in food and beverages industries to produce several products like moist cookies, nutrition bars, low sugar energy drinks, pourable and frozen juice concentrates, and other such products. 

The low glycemic index of fructose has minimal impact on the blood glucose levels as compared to regular sugar. Both these sugars are used and metabolized in different ways. Glucose is digested, absorbed, and transported to the liver and is then released into the blood. Various tissues receive energy with the help of glucose. Insulin is required for this process. Fructose on the other hand, is metabolized in the liver without the help of insulin.

Corn Sweet Crystalline Fructose

Recently, Archer Daniels Midland (ADM) has developed a dry fructose “CornSweet Crystalline”. It has low Glycemic Index and intense sweetness. This fructose can be used in various of applications such as dairy, beverages, frozen products, baked foods, reduced calorie foods, jams & jellies, sauces & toppings, and canned fruits.

Market Overview

According to a report by Grand View Research, Inc.; the global fructose market is anticipated to gain nearly USD 5.6 billion by 2025. Increasing demand for low sugar food products and awareness regarding diabetes can drive the market over the forecast period (2014 to 2025). 

Solid fructose products are made up of crystalline and sweeteners with more than 40% concentration. It is predicted to grow at nearly 4.5% CAGR till 2025. Growing demand from pharmaceutical and confectionaries is the key market driver. Fructose syrup may emerge as the fastest growing product at around 4.7% CAGR from 2017 to 2025. Rising demand from beverage manufacturing can boost the growth in the years to come.

In 2016, North America dominated the worldwide market with around 40% share. Rising population and health concerns are anticipated to propel the regional growth. Asia Pacific is expected to become the fastest growing region over the forecast period due to high demand from confectionaries and processed foods. Preference for sugar free foods due to high prevalence of diabetes can further support the growth by 2025). Some key players operating in the market are Gadot Biochemical Industries Ltd.; Daniels Midland; Tate &Lyle; DuPont, and Galam.

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Wheat Protein - A Vegetarian Health Booster?

Wheat protein is a water-soluble complex protein. This cream colo red protein is obtained by separating wheat flour. Rising awareness regarding health, meat-free diet, and low calorie diet has increased the demand for wheat protein among consumers across the globe. 

Applications:-

Wheat protein is predominantly used in dairy, bakery, nutritional supplements, and sports food. It is cost effective and is generally available in soluble powder form. Wheat Protein is used as a primary alternative for regular milk. It is widely being used in desserts, vegan beverages, and diet for lactose intolerance. 

Wheat protein can help in maintaining cholesterol levels. Body builders, strength training athletes, and vegans prefer wheat protein as a plant-based dairy alternative. Gluten from wheat protein acts as an emulsifier. Hence, there is an impressive rise in demand from cosmetic industry and hair care and dermatology products.

Inexpensive Wheat Protein for Specialty Diets:-

Recently, Roquette has launched Nutralys wheat. This soluble and food grade wheat protein is one of the inexpensive sources of plant-based proteins. It can be used as protein fortification in cereal-based products. This wheat protein can be beneficial as an active source of protein for various specialized diets for sports and weight loss. 

Market Insights:-

According to Grand View Research, Inc.; the global wheat protein market is anticipated to grow at a steady rate during the forecast period (2014 to 2025). Rising applications in food and cosmetic industries can propel expansion in the near future. 

North America led the overall market in 2015. Booming food and cosmetic industries is anticipated to be the key regional growth driver. Asia Pacific is predicted to witness robust growth over the forecast period. Rising health consciousness and income levels can impel the regional growth in the forthcoming years. China, Japan, and India can witness substantial rise in demand for wheat gluten.

Prominent market participants are Archer Daniels Midland (ADM); MGM Ingredients; Mahindra Group; Cargill Inc; and Crop Energies AG.

In-Depth research report on wheat protein market:

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High Folic Acid Intake Can Lower Chances of Aneuploidy

Aneuploidy refers to abnormal number of chromosomes in a cell and results in genetic disorders such as Down’s and Edward’s syndromes. Aneuploidy is associated with deficiency of folate in the human body. Folate is the term for naturally occurring group of water soluble b vitamins. Folic acid is the synthetic version used in food fortification and dietary supplements. It is most commonly recommended for pregnant women to help prevent Neural Tube Defects (NTDs) in newborn babies. The natural sources of folate are leafy vegetables, fruits, okra, asparagus, tomato juice, and orange juice.

Folic acid supplements have also been reported as effective in treating cardiovascular disorders, cancer, and psychiatric illnesses. Newborn babies require around 65 micrograms (mcg) of folate, while pregnant women need at least 600 mcg daily. Hispanic and Latina women are recommended to follow a folate-rich diet due to low folate levels in their blood. Use of tobacco, alcohol or caffeine also affects folate levels in the body, especially in men.

Benefits:-

Male Fertility

According to a recent study by the National Health Service (NHS) in the UK on effects of folic acid, men with low levels of this vitamin suffer from low sperm count. For every 100 gram increase of daily folate intake, there was a 3.6% reduction in the chance of chromosomal abnormality.

Hair Growth

Deficiency in folic acid can result in alopecia or hair loss. Hair discoloration occurs on account of megaloblastic anemia—a condition in which abnormally large red blood cells are produced and the total red blood cell count is low. Regular consumption of folic acid can restore hair. A study by the Ontario Veterinary College in Canada demonstrated hair restoration in Charolais calf.

Risk of Excessive Intake:-

While the cases of NTDs in the United States have reduced, it has been found that excessive intake of folic acid can increase the risk for cancer. For instance, postimplementation of folic acid fortification programs in Canada and U.S., an increase in incidence of colorectal cancer has been noticed. High intake of folate can result in deficiency of vitamin B12 among the geriatric populace. Thus, the upper limit for daily intake in male and female adults should not cross 1,000 mcg.

Market Overview:-

The worldwide folic acid market is anticipated to grow at a CAGR of 3.5% from 2016 to 2025; according to Grand View Research, Inc. Demand of folic acid tablets by pregnant women can spur market growth.

Pharmaceuticals were the largest market application in 2015. This can be attributed to the extensive demand of folic acid in tabular form to treat cardiovascular and urinary disorders. Asia Pacific led the global market in 2015 due to abundant supply of raw materials from China. Regions within APAC, such as Pakistan and Bangladesh, have introduced folic acid fortification in wheat and oil. This can help fight anemia. Some major market players are Emcure Pharmaceuticals Ltd.; Zydus Pharmaceuticals Ltd.; and BASF SE.

In-depth report on global folic acid market by Grand View Research:

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