Chemical-free Feminine Hygiene Products to Ensure Safety

Thursday, 28 February 2019: Feminine hygiene products are essential for women to maintain personal hygiene during vaginal discharge, menstruation, and other physical functions. These products can be also used by transgender men, and genderqueer (non-binary) population.

These products can be available across several distribution channels such as pharmacies, online retail stores, and supermarkets. Many consumers purchase products from pharmacies or supermarkets. However, development of several e-commerce platforms for buying these products are also becoming popular among working women population.

Rising Cognizance to Drive the Growth

Feminine hygiene products can be categorized into menstrual care, and cleaning and deodorizing. The menstrual care products segment comprises sanitary napkins, menstrual cups, and tampons. The segment is expected to continue to lead in terms of revenue in the coming years due to their repetitive and easy use. These products are basic requirement of women between age group twelve to forty-five. The sanitary napkins estimated for the prominent share in terms of revenue as they are preferred by women across the world and all age groups as they are available in different sizes. They offer better comfort and easy to use as compared to tampons. The use of tampon has been observed in western countries due to high awareness about women sanitization and hygiene as compared to developing countries. In addition, taboo related to menstrual hygiene is also considered as another reason for limited use of tampons in emerging regions.

Moreover, the practice of menstrual cups is likely to grow in the year to come with rising awareness. The cups are comparatively cheap and can be reused. These products are made up with silicon, which are environment friendly and chemical free. Thus, demand for these products are expected to rise with awareness. For instance, Tampax has recently launched a new product called Tampax Cup, a menstrual cup that can be suitable for all body types to provide comfort and protection of up to 12 hours. It is manufactured using 100% medical grade silicon and design with SoftCurve shape.

Cleaning and deodorizing products include feminine powders, soaps, feminine wipes, internal cleaners, sprays shields, and many other products. Feminine soaps, powders, and internal washes are used to take care of vaginal health as well as maintaining healthy pH at vaginal area. This is expected to boost their usage.

Market Overview

According to a report published by Grand View Research, Inc.; the global feminine hygiene products market is anticipated to reach a valuation of around USD 33.78 billion by 2025. Growing awareness about benefits of these products coupled with increasing disposable income in emerging countries can impel the market growth over the forecast period (2014 to 2025). Additionally, increasing efforts to spread awareness about these products by government and manufactures can drive the market growth over the forecast period. Increasing efforts towards the development of easy to use and environment friendly products are also expected to boost the market growth.

Some of the leading companies operating in the feminine hygiene products market include Edgewell Personal Care, Lil-Lets UK Ltd., Unicharm Corporation, Kao Corporation, and Unicharm Corporation.