Heated Jacket Offer a Solution in Harsh Conditions Fueling Market Growth

27 October 2020: In certain regions, temperature takes significant dip during winters leading to the surge in demand for heated jackets in the market. Other activities expected to drive the market growth include consumers engaging in outdoor activities such as hiking and rising demand for heated jackets from from sports enthusiasts for skiing, snowboarding, mountaineering, and biking. Heated jackets help cut down on number of layers of clothing required to provide free body movement especially during outdoor activities. In extreme harsh conditions, these product is also used by defense and military in combat and patrolling. 

Adventure Sports Fuel the Demand for the Product

Based on end user, men were observed to be using the product more than women and held the largest share of the market in 2018.  High average spending and surge in outdoor activities are anticipated to propel the demand for the market from this end user segment. Increasing number of adventure sports enthusiasts such as bikers and mountaineers are also propelling the growth of the segment. However, participation of women in adventure sports is also on the rise, which has resulted in the growth of women end user segment. 

Based on power rating, the 5 volt to 7.4 volt segment was held the largest market in terms of revenue in 2018. The 12 V battery can last up to 6.5 to 8 hours and provides medium, low, high, heat settings. The 7.4V battery lasts for up to ten hours and supplies heat to the body. 

Market Insights

Popularity of outdoor sports among consumers such as snowmobiling, motorcycle riding, winter biking, trekking, diving, downhill skiing etc. is propelling the demand for heated jackets. On the other hand, these jackets require a portable power source, which poses as a major drawback for the product. Consumers always need to keep a power back-up such as removable power bank in order to recharge the jackets after some time.

In February 2018, a new brand of Mercury “intelligent heated jacket” was launched in the U.S. The temperature of these jackets can be controlled by voice command and has pads made of electronic sensors and thin carbon fibers to detect outside temperature. It can also track the user’s body temperature and the movement effectively. 

The key players provide products with various smart features to attract maximum customers. Some of the major companies in the heated jacket market are Dewalt, Milwaukee, Bosch, Ororo, Firstgear, H2C Brands LLC (brand Volt), Fieldsheer (brand Mobile Warming), TechNiche International (brand IonGear), Ororo Heated Apparel, and Venture Heat.