Heated Jacket Offer a Solution in Harsh Conditions Fueling Market Growth

27 October 2020: In certain regions, temperature takes significant dip during winters leading to the surge in demand for heated jackets in the market. Other activities expected to drive the market growth include consumers engaging in outdoor activities such as hiking and rising demand for heated jackets from from sports enthusiasts for skiing, snowboarding, mountaineering, and biking. Heated jackets help cut down on number of layers of clothing required to provide free body movement especially during outdoor activities. In extreme harsh conditions, these product is also used by defense and military in combat and patrolling. 

Adventure Sports Fuel the Demand for the Product

Based on end user, men were observed to be using the product more than women and held the largest share of the market in 2018.  High average spending and surge in outdoor activities are anticipated to propel the demand for the market from this end user segment. Increasing number of adventure sports enthusiasts such as bikers and mountaineers are also propelling the growth of the segment. However, participation of women in adventure sports is also on the rise, which has resulted in the growth of women end user segment. 

Based on power rating, the 5 volt to 7.4 volt segment was held the largest market in terms of revenue in 2018. The 12 V battery can last up to 6.5 to 8 hours and provides medium, low, high, heat settings. The 7.4V battery lasts for up to ten hours and supplies heat to the body. 

Market Insights

Popularity of outdoor sports among consumers such as snowmobiling, motorcycle riding, winter biking, trekking, diving, downhill skiing etc. is propelling the demand for heated jackets. On the other hand, these jackets require a portable power source, which poses as a major drawback for the product. Consumers always need to keep a power back-up such as removable power bank in order to recharge the jackets after some time.

In February 2018, a new brand of Mercury “intelligent heated jacket” was launched in the U.S. The temperature of these jackets can be controlled by voice command and has pads made of electronic sensors and thin carbon fibers to detect outside temperature. It can also track the user’s body temperature and the movement effectively. 

The key players provide products with various smart features to attract maximum customers. Some of the major companies in the heated jacket market are Dewalt, Milwaukee, Bosch, Ororo, Firstgear, H2C Brands LLC (brand Volt), Fieldsheer (brand Mobile Warming), TechNiche International (brand IonGear), Ororo Heated Apparel, and Venture Heat. 

 

Diabetic Footwear to Gain Popularity among Diabetes Patients

5th November 2019: Diabetic footwear market is anticipating a hefty growth due to increase in the number of diabetes patients all around the world. These special footwear for diabetes patients are made from stretchable material and are gaining popularity for their adjustability and comfort. These specialty shoes are also becoming increasingly popular among obese population to relieve pain and provide some comfort from flat foot pain. The product also helps in reducing risks associated with obesity such as cardiovascular disorders and diabetes resulting in high demand for the product. The diabetic shoes and custom inserts together help diabetic patients avoid foot injuries and improve mobility.

Scope for New Product Development using Advanced Material 

Based on shoes segment, the diabetic footwear industry is anticipating growth due to increasing office going population in developed countries such as Germany and U.S. The product prevents injuries and occurrence of fungal infections and provides additional protection for feet. This is an important factor that is expected to drive the growth in the next few years.

Slippers segment is going to be the fastest growing segment and is expected to attain a CAGR of 8.3% from 2019 to 2025. These products are likely to witness growth due to their increased usage in daily life. New products manufactured from advanced materials such as cotton, leather, polyesters, and nylon also open new avenues for growth.

Market Insights

This specialty product helps prevent foot injuries caused by various reasons such as constant mobility, friction from shoe insole, and modeled inserts. Many doctors are recommending these special diabetic shoes to enhance blood circulation in feet, which is also contributing to the growth of diabetic footwear industry.

Key players are focusing on R&D of new products to promote use of customized diabetic footwear in order to keep up with the upcoming fashion trends, primarily for the woman population. 

Benefits of diabetic footwear and increasing awareness toward diabetes and its treatment has resulted in patients opting for a product that complies with their needs.

High costs associated with diabetic footwear is a major challenge for the industry players which are restraining the growth of sales. Leading companies operating in the diabetic footwear market are DJO Global Inc.; Aetrex Worldwide; Podartis Srl; Dr. Zen Products, Inc.; and Orthofeet Inc. among others.