Weight Management Offers Effective Training and Exercise

8 October 2020: The weight management market comprises of all the products and services that help in keeping weight in check such as meal replacements, food & beverages, weight loss supplements, low-calorie sweeteners, and green tea. These meals are designed in a way to reduce overall calorie intake by including protein bars and shakes and other nutritional products as a substitute for regular food. Food & beverages are consumed for managing weight of the body which include high-fiber, low-calorie, and snack products. Weight loss supplements along with diet pills and low-calorie sweeteners are a part of the weight management regime. 

Weight Loss Services to Promote Health and Fitness

Based on services, the segment includes sliming centers, fitness centers, consulting centers and online weight loss services. The fitness centers held the largest share of the market due to their mass appeal and increasing popularity. These also provide effective training for weight loss with cardio, power yoga, aerobics, spinning, kickboxing, and strength building equipment.

In order to combat obesity and reduce weight, consulting services provide guidance on diet and exercise. Behavioral therapy is another preference of customers for coordinating between their exercises and diet. Nutritionists, bariatric physicians, and dieticians, also offer consultations for treatment and therapy regarding weight issues. Sliming centers offer intense activities along with high-tech equipment while online weight loss programs have also become popular in recent years. 

Weight management services can help reduce the prevalence of obesity and help people maintain the required body mass index (BMI). These products and services are likely to have a positive impact on the growth of the weight management industry. 

Market Insights

High prevalence of obesity, stress, unhealthy eating habits, lack of sleep are some of the major causes of cardiovascular disorders, which are fueling the growth of the weight management industry. Rising awareness about health and fitness among women is also expected to contribute to the growth of the market. 

Several weight management companies have emphasis on active customer participation and are successfully marketing products through online platforms on social media. For instance, Weight Watchers has adopted innovative promotional strategies to facilitate customer engagement. These strategies include discounts and offers to increase their customer base and improve their market share. 

Some of the key players of the weight management market are NutriSystem, Inc.; Herbalife International, Inc; Weight Watchers International, Inc.; BRUNSWICK CORPORATION; eDiets.com; Ethicon US, LLC; GOLD'S GYM; and Ethicon Endo-surgery, Inc.