Awareness about Vegan Supplements to Boost Dietary Supplements Growth

6 October 2020: Dietary supplements contain minerals, vitamins, amino acid, herbals, and many other products that are advantageous for overall health. The most popular dietary supplements usually comprise vitamins E and D, minerals like iron and calcium, herbs such as garlic and Echinacea, and specialty products like probiotics, glucosamine, and fish oils. 

Vitamins Used for the Formation of Dietary Supplements

On the basis of ingredient type, the dietary supplements market is classified into botanicals, vitamins, proteins and amino acids, minerals, omega fatty acids, fibers, specialty carbohydrates, etc.

The vitamin ingredient type segment used for the development of dietary supplements is expected to be a prominent sector for the market over the forthcoming period on account of its capability to be effortlessly expelled by kidneys. The product is anticipated to find more application among sports athletes and working professionals in the form of powders, liquids, and multivitamin tablets over the forecast period.

Increasing demand for herbs for the prevention of physical as well as metal disorders is likely to boost the botanicals sector over the forthcoming period. Additionally, increasing concerns over the adverse properties of conventional medicines are likely to help the use of botanical extract as an ingredient to produce dietary supplements over the forthcoming period. Fibers supplements demand is also expected to boost since they help lower cholesterol levels, are indigestible, reduce weight, and stabilize blood sugar levels.

Market Insights

Increasing awareness about vegetarian supplementation on account of rising concerns over cardiovascular hazards related to animal nutrition, is anticipated to sanction new investments by the protein supplements manufacturers. In recent years, manufacturers like Glanbia have been capitalizing in R&D for novel plant-based protein supplements, which is anticipated to produce new opportunities in the years to come.

Mergers, new product development, acquisition, and strategic investments were the key strategies executed by the manufacturers to increase their consumer base. For example, in 2017, Glanbia purchased Body and Fit from Netherlands with the purpose to confirm direct occurrence in the quickly rising direct-to-customer network. 

Leading players effective in the dietary supplements market include Abbott Laboratories; Nature’s Sunshine Forms; Amway; Arkopharma Laboratories Pharmaceutiques; Glanbia; Pfizer; Bayer; Carlyle Group; NBTY Inc.; Archer Daniels Midland; GlaxoSmithKline; Nu Skin Enterprises; Bionova Lifesciences; and Herbalife International.