Polaroid Snap Touch Digital Camera – Where the Modern meets Classic

The trend of clicking “selfies” has seen the rise of a whole new generation of shutterbugs. However, nothing beats the digital camera when it comes to wildlife & fashion photography. Despite the ongoing trend of instant photo sharing, many still prefer digital cameras.

Click It. Print It. Share It.

If instantly printed photographs are what you are seeking, then Polaroid digital cameras are exactly what you need. After the Polaroid Snap was received well, Polaroid Corporation has updated its digital cameras with newer features.

The company recently unveiled its new Snap Touch camera. Like the original Snap, Snap Touch too is equipped with an inbuilt inkless printing system. It allows the user to instantly print photographs. Furthermore, the camera is installed with a Bluetooth sensor and touch-screen panel.

The Snap Touch camera captures images with the capacity to generate physical instant prints. It can also record high-definition (HD) 1080p/720p videos. Bluetooth connectivity allows the camera to act as a portable printer. Photos from a smartphone can be sent via Bluetooth for instant printing. Moreover, the camera gives a user the added advantage to edit images by adding borders & digital stickers, and using filters. The Snap Touch camera also features the classic ‘Photobooth mode’ that clicks six photos within ten seconds. It also has a built-in selfie mirror, an auto timer, a micro USB port, and microphone & speakers.

Printing is made easy with the waterproof & smudge proof ZINK Zero Ink Technology. It can print a 2 x 3” photo in 35 seconds. This technology uses colorless dry crystals that get heated on activation and then color the images. The camera’s print app is compatible with both Android and iOS. The Polaroid Print App can add extras & also print images from other sources.

Market Outlook

According to a report published by Grand View Research, Inc.; worldwide unit shipments of the digital camera market was nearly 99 million units in 2012. Products comprised of built-in lens cameras, digital single lens reflex (DSLR), interchangeable lens camera, and non-reflex cameras.

Surging consumer base of mirror-less cameras can propel the interchangeable lens cameras segment during the forecast period. Fashion & wildlife photography has contributed significantly to the growth of this segment. Professional & advanced digital cameras allow users to change lenses as per their needs. This could fuel market demand from 2016 to 2024 (forecast period).

Market Rivals

The market is mainly dominated by Japanese companies, namely Nikon Corporation and Canon Inc. currently Other prominent players include Olympus Corporation, Fujifilm Holdings, and Sony Corporation.

In-depth research report by Grand View Research, Inc. :

http://www.grandviewresearch.com/industry-analysis/digital-camera-industry

Digital camera market is expected to reach 171.7 million units by 2020

The global market for digital cameras is expected to reach USD 19.77 billion by 2020, according to a new study by Grand View Research, Inc. Growing demand for interchangeable lens cameras with higher selling prices is expected to fuel industry growth over the forecast period. These include digital single lens reflex cameras (DSLR) as well as non-reflex cameras, also referred to as mirrorless cameras. Increasing replacement demand coupled with technological enhancements such as Wi-Fi-enabled cameras is expected to favorably impact the market.

               Global Digital Camera Unit Shipments, by Product Segment, 2012

The trend of sharing images over the internet and availability of image processing tools has given impetus to the market. Widespread adoption of internet services and surge in social networking activities is expected to further bolster industry outlook. However, proliferation of smartphones globally is a major concern for industry participants, on account of the ready availability and convenience offered by smartphone cameras. The value chain consists of manufacturers of digital cameras and associated parts, as well as retailers or distributors.

View summary of this report, click the link below: 

http://www.grandviewresearch.com/industry-analysis/digital-camera-industry

Further Key findings from the study suggest:

• Global digital camera unit shipments were estimated to be 98.6 million units in 2012, and is expected to reach 171.7 million units by 2020
• Built-in lens cameras accounted for over 78% of the overall shipments in 2012. Interchangeable lens cameras contributed to over 50% of the market revenue in 2012, which can primarily be attributed to high selling prices of these products. Digital Single Lens Reflex (DSLR) cameras occupied over 80% of the market in 2012; however, they are expected to lose market share with an estimated CAGR of 3.8% from 2013 to 2020.
• Asia Pacific is expected to be the largest and fastest growing regional segment, and is estimated to grow at a CAGR of 8.1% over the forecast period to account for approximately 36% of the global market by 2020. This can primarily be attributed to rising purchasing power and relatively lower product penetration. Compact cameras with built-in lenses accounted for over 75% of regional shipments. Mirrorless cameras are also compact in nature as compared to DSLRs, and have been witnessing growth in countries such as Japan and China.
• The market is dominated by Japanese participants; Canon Inc. and Nikon Corporation account for majority of the overall market share. Key players also include Sony Corporation, Samsung Electronics Corporation, Fujifilm Holdings, Olympus Corporation and Ricoh Imaging Company among others. Manufacturers have been focusing on the high-end product segment in order to stay competitive in an ecosystem characterized by changing user trends.

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http://www.grandviewresearch.com/industry-analysis/digital-camera-industry/request