Thursday, 19 January 2017

Polaroid Snap Touch Digital Camera – Where the Modern meets Classic

The trend of clicking “selfies” has seen the rise of a whole new generation of shutterbugs. However, nothing beats the digital camera when it comes to wildlife & fashion photography. Despite the ongoing trend of instant photo sharing, many still prefer digital cameras.

Click It. Print It. Share It.

If instantly printed photographs are what you are seeking, then Polaroid digital cameras are exactly what you need. After the Polaroid Snap was received well, Polaroid Corporation has updated its digital cameras with newer features.

The company recently unveiled its new Snap Touch camera. Like the original Snap, Snap Touch too is equipped with an inbuilt inkless printing system. It allows the user to instantly print photographs. Furthermore, the camera is installed with a Bluetooth sensor and touch-screen panel.

The Snap Touch camera captures images with the capacity to generate physical instant prints. It can also record high-definition (HD) 1080p/720p videos. Bluetooth connectivity allows the camera to act as a portable printer. Photos from a smartphone can be sent via Bluetooth for instant printing. Moreover, the camera gives a user the added advantage to edit images by adding borders & digital stickers, and using filters. The Snap Touch camera also features the classic ‘Photobooth mode’ that clicks six photos within ten seconds. It also has a built-in selfie mirror, an auto timer, a micro USB port, and microphone & speakers.

Printing is made easy with the waterproof & smudge proof ZINK Zero Ink Technology. It can print a 2 x 3” photo in 35 seconds. This technology uses colorless dry crystals that get heated on activation and then color the images. The camera’s print app is compatible with both Android and iOS. The Polaroid Print App can add extras & also print images from other sources.

Market Outlook

According to a report published by Grand View Research, Inc.; worldwide unit shipments of the digital camera market was nearly 99 million units in 2012. Products comprised of built-in lens cameras, digital single lens reflex (DSLR), interchangeable lens camera, and non-reflex cameras.

Surging consumer base of mirror-less cameras can propel the interchangeable lens cameras segment during the forecast period. Fashion & wildlife photography has contributed significantly to the growth of this segment. Professional & advanced digital cameras allow users to change lenses as per their needs. This could fuel market demand from 2016 to 2024 (forecast period).

Market Rivals

The market is mainly dominated by Japanese companies, namely Nikon Corporation and Canon Inc. currently Other prominent players include Olympus Corporation, Fujifilm Holdings, and Sony Corporation.

In-depth research report by Grand View Research, Inc. :

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