Technological Advancements Spur Auto-Injectors Industry

13 October 2020: Auto-injector is a medical device used to deliver a single, fixed dose of critical drug. They are an effective mode of management for intramuscular drugs. The user-friendly nature of auto-injectors decreases the burden of carrying conventional syringes and needles. They are easy to use and are used for self-administration by patients or can also be administrated by untrained personnel. 

                                                               Auto-Injectors Market

Anaphylaxis’s Sector Holds Largest Share in the Market

On the basis of disease indication type, the auto-injectors market is classified into multiple sclerosis, rheumatoid arthritis, anaphylaxis, diabetes, and other therapies. The anaphylaxis sector accounted for the largest share in 2018 owing to increasing occurrence of anaphylactic reactions on account of medications, food, insect stings, and latex. 

According to the Asthma and Allergy Foundation of America, allergic conditions are the most common health problems affecting children in the U.S. In 2015, 4.2 million kids suffered from food allergies and 8.8 million suffered from skin allergies in the U.S. In Europe, allergies are one of the most common chronic diseases with nearly 20% of these patients fear of probable asthma attack, anaphylactic shock, and even death from these reactions. 

Market Insights

Key parameter in the growing competition is rapid adoption of advanced devices for improved healthcare. Leading players in the market are frequently opting for mergers and acquisitions along with novel product introductions to hold their share and expand the product range.

As per the Centers for Disease Control and Prevention (CDC), around 54.4 million adults were identified with numerous types of arthritis such as, lupus, gout, fibromyalgia, and rheumatoid arthritis in U.S. during 2013-2015. 

Recently, Biogen Idec, Inc. received the Food and Drug Administration (FDA) approval for its novel drug Plegridy used for the treatment of multiple sclerosis. The firm has improved the drug by adding polymer termed PEG (polyethylene glycol) that increases the drug exposure in patients and decreases the frequency of drugs administration. 

Some of the key players effective in the auto-injectors market are Scandinavian Health Ltd.; Eli Lilly; AbbVie, Inc.; Owen Mumford; Amgen; Ypsomed; Biogen Idec; Teva Pharmaceutical; Mylan N.V.; Sanofi; and Pfizer, Inc.

Weight Management Offers Effective Training and Exercise

8 October 2020: The weight management market comprises of all the products and services that help in keeping weight in check such as meal replacements, food & beverages, weight loss supplements, low-calorie sweeteners, and green tea. These meals are designed in a way to reduce overall calorie intake by including protein bars and shakes and other nutritional products as a substitute for regular food. Food & beverages are consumed for managing weight of the body which include high-fiber, low-calorie, and snack products. Weight loss supplements along with diet pills and low-calorie sweeteners are a part of the weight management regime. 

Weight Loss Services to Promote Health and Fitness

Based on services, the segment includes sliming centers, fitness centers, consulting centers and online weight loss services. The fitness centers held the largest share of the market due to their mass appeal and increasing popularity. These also provide effective training for weight loss with cardio, power yoga, aerobics, spinning, kickboxing, and strength building equipment.

In order to combat obesity and reduce weight, consulting services provide guidance on diet and exercise. Behavioral therapy is another preference of customers for coordinating between their exercises and diet. Nutritionists, bariatric physicians, and dieticians, also offer consultations for treatment and therapy regarding weight issues. Sliming centers offer intense activities along with high-tech equipment while online weight loss programs have also become popular in recent years. 

Weight management services can help reduce the prevalence of obesity and help people maintain the required body mass index (BMI). These products and services are likely to have a positive impact on the growth of the weight management industry. 

Market Insights

High prevalence of obesity, stress, unhealthy eating habits, lack of sleep are some of the major causes of cardiovascular disorders, which are fueling the growth of the weight management industry. Rising awareness about health and fitness among women is also expected to contribute to the growth of the market. 

Several weight management companies have emphasis on active customer participation and are successfully marketing products through online platforms on social media. For instance, Weight Watchers has adopted innovative promotional strategies to facilitate customer engagement. These strategies include discounts and offers to increase their customer base and improve their market share. 

Some of the key players of the weight management market are NutriSystem, Inc.; Herbalife International, Inc; Weight Watchers International, Inc.; BRUNSWICK CORPORATION; eDiets.com; Ethicon US, LLC; GOLD'S GYM; and Ethicon Endo-surgery, Inc. 

Awareness about Vegan Supplements to Boost Dietary Supplements Growth

6 October 2020: Dietary supplements contain minerals, vitamins, amino acid, herbals, and many other products that are advantageous for overall health. The most popular dietary supplements usually comprise vitamins E and D, minerals like iron and calcium, herbs such as garlic and Echinacea, and specialty products like probiotics, glucosamine, and fish oils. 

Vitamins Used for the Formation of Dietary Supplements

On the basis of ingredient type, the dietary supplements market is classified into botanicals, vitamins, proteins and amino acids, minerals, omega fatty acids, fibers, specialty carbohydrates, etc.

The vitamin ingredient type segment used for the development of dietary supplements is expected to be a prominent sector for the market over the forthcoming period on account of its capability to be effortlessly expelled by kidneys. The product is anticipated to find more application among sports athletes and working professionals in the form of powders, liquids, and multivitamin tablets over the forecast period.

Increasing demand for herbs for the prevention of physical as well as metal disorders is likely to boost the botanicals sector over the forthcoming period. Additionally, increasing concerns over the adverse properties of conventional medicines are likely to help the use of botanical extract as an ingredient to produce dietary supplements over the forthcoming period. Fibers supplements demand is also expected to boost since they help lower cholesterol levels, are indigestible, reduce weight, and stabilize blood sugar levels.

Market Insights

Increasing awareness about vegetarian supplementation on account of rising concerns over cardiovascular hazards related to animal nutrition, is anticipated to sanction new investments by the protein supplements manufacturers. In recent years, manufacturers like Glanbia have been capitalizing in R&D for novel plant-based protein supplements, which is anticipated to produce new opportunities in the years to come.

Mergers, new product development, acquisition, and strategic investments were the key strategies executed by the manufacturers to increase their consumer base. For example, in 2017, Glanbia purchased Body and Fit from Netherlands with the purpose to confirm direct occurrence in the quickly rising direct-to-customer network. 

Leading players effective in the dietary supplements market include Abbott Laboratories; Nature’s Sunshine Forms; Amway; Arkopharma Laboratories Pharmaceutiques; Glanbia; Pfizer; Bayer; Carlyle Group; NBTY Inc.; Archer Daniels Midland; GlaxoSmithKline; Nu Skin Enterprises; Bionova Lifesciences; and Herbalife International.

Technological Innovations to Boost In-app Advertising Growth

1 October 2020: In-app advertising is advertisement shown in a mobile application in the form of banners, images, or videos at the bottom or top of an app. This is a form of promotion through smartphones in which the advertisements are combined into mobile applications. This is presently the growing form of mobile advertising in the market and has become a must for the marketers. Over the last decade, in-app and mobile advertising have been the divisions of digital advertising that have seen the fastest growth in technical invention. However, in-app mobile traffic is still just a small portion of the complete mobile traffic.

Banner Ads Sector to Dominate the Market 

On the basis of application type, the in-app advertising market is classified as rich media ads, interstitial ads, native ads, video ads, and banner ads. The banner ads sector dominated the market in 2018. On the other hand, the interstitial ads sector is anticipated to emerge as the fastest-growing sector over the forthcoming period. Interstitial ads are full-screen ads comprising of a video, image, or text that appears in transitions in a mobile application. These ads are associated with breaks or pauses in the content, they become less invasive and offer a more immersive involvement. The market offers an exclusive opportunity for dealers to reach users that are difficult to reach through traditional advertising stations. 

The most common category of in-app advertising is banner ads and it consists of animated or static media or images typically located in high-visibility areas on high-traffic applications. The main purpose of banner publicity is to support a brand and/or to lure visitors to the advertiser’s website cost-effectively and simply. Though marketers are now shifting to native ads and video ads to improve the quality of their publicity and increase their impact.

Market Insights

Companies are concentrating on the development and customization of combined advertising solutions comprising different categories of in-app ads to increase the reach of advertisement campaigns. Presently, the market is in the growth phase and existing companies are concentrating on providing creative and interactive advertisement models to expand their geographical presence, customer base, and product portfolio. 

In addition, as the interest in the in-app advertisement technology is growing, mobile marketing platforms and advertisers are bonding in order to regulate and design models to effectively target customers and efficiently measure and enhance advertisement campaigns. Promoters are also using real-time data to improve the effectiveness of their ad campaigns.
Leading players in the in-app advertising market are Google Ad Mob; Tapjoy, Inc.; BYYD Inc.; Glispa GmbH; Flurry, Inc.; Tune, Inc.; InMobi; Amobee, Inc.; Chart boost; and One by AOL; among others.

Technological Innovations to Spur Electric Kettle Growth

29 September 2020: An electric kettle is a metallic hot pot or tea kettle that has a spout, handle, and a lid and is used for boiling of water. This kettle is like the conventional kettle but is heated with the help of electricity. It has a heating element made of copper or other high resistance metal. These kettles were initially made of brass but now made from stainless steel. The power rating of the electric kettles is nearly 2-3 kW at 220 V.

Plastic to be the Fastest Growing Sector in the Forecast Period 

On the basis of raw material type, the electric kettle market is classified as glass, stainless steel, plastic, and others. The stainless steel sector generated a considerable revenue in 2018 and is anticipated to observe significant development in the forecast period owing to its durability. Some of these steel kettles are made with scale filter to stop the limescale buildup inside the product. Manufactures of electric kettle are offering double-walled designs so that customers don’t feel the heat outside. 

For example, a manufacturer in North America, Secura Electronics, offers 1.8 quart capacity, 100 % stainless steel, and double-wall coating electric kettle that boils water faster and keeps it warm for a longer period. 

In addition, plastic sector is anticipated to be the fastest-growing sector in the forecast period. Plastic electric kettle is easy to carry and lightweight, which are the prime characteristics of plastic materials. This feature is anticipated to promote the use of plastic in manufacturing kettle products. 

Moreover, increasing concerns over hazardous properties related to bisphenol-A (BPA) and strict rules by the governing bodies at global level would lead to manufacturers introducing advanced products in the market. For example, in October 2018, Malaysia-based JOVEN introduced BPA free electric kettle under the brand name JK1701P.

Market Insights

Companies are concentrating on novel product growth to get a competitive advantage in the market. Companies from diverse industry segments are also coming up with new variants of electric kettles. For example, in November 2018, Xiaomi introduced Mi electric kettle under MIJIA home products. Unlike the earlier version, which was a smart kettle, this type does not feature connectivity characteristics. In addition, the new kettle has a more minimalistic design and was introduced for nearly half the price of the earlier version. It can also stop electric connectivity if the water is absent inside the kettle.

Leading players effective in the electric kettle market include Conair; Aroma Housewares Company; Hamilton Beach Brands, Inc.; Cuisinart; Groupe SEB; Breville USA, Inc.; Chef's Choice; Koninklijke Philips N.V.; SUPOR; and bonavitaworld. 

High Demand from Healthcare Sector Boosts Nonwoven Disposable Gloves Market

24 September 2020: Disposable nonwoven gloves are mostly used in food and health industries to help against cross-infection between patients and care takers. Several versions of disposable gloves, like nitrile, neoprene, natural rubber, vinyl, and others have been created in the past few years. 

The raw materials used for the manufacturing of nonwoven gloves include cotton, polyethylene (PE), polypropylene (PP), viscose, and polyethylene terephthalate (PET). Mostly the products are factory-made using the combination of two fibers such as PET and Viscose or Cotton and PE to improve the performance of the product by decreasing risk of contamination. 

Spunlace/Spunbond Technology Emerged as the Leading Sector

On the basis of technology type, the nonwoven disposable gloves market is classified into wetlaid, spunlace/spunbond, needle punched, airlaid, and others. The spunlace/spunbond sector emerged as the leading sector in 2018 and accounted for a revenue share of 54.3%. The sector is expected to gain momentum on account of rising R&D activities to offer soft nonwoven and tear-resistant products for their use in healthcare and other application industries.

Spunlace technology offers a flexible and lightweight structure to the product along with liquid retention and high tear strength capacity. Whereas, spunbonded technology offers great processability to nonwoven materials. This makes it an environment-friendly and cost-efficient manufacturing procedure, thus, accounting for a major market share in the forecast period. 

Airlaid technology sector is anticipated to record growth at a high CAGR in the forecast period. The growth of airlaid technology can be attributed to high softness and low density offered by the technology to nonwoven fabrics. In addition, airlaid paper, used in the manufacturing of disposable gloves, is made from polyesters, binders, natural and synthetic short fibers, and viscose, which offer low density to nonwoven products. 

Needle-punched technology sector is anticipated to observe the fastest growth rate over the forthcoming period. Gloves produced via this technology are mainly used for wiping and absorbing oil and water along with cleaning bedridden patients in nursing homes, home care, and hospitals. Increasing application of needle-punched gloves is projected to drive the demand for the technology over the forecast period. 

Market Insights

Major companies are concentrating on inorganic development to withstand fierce competition and capitalize on the growth of their businesses to continue a top place in the nonwoven disposable gloves. In comparison to North America and European manufacturers, Asian companies lead the overall market as they can offer premium quality products at low cost. 

European and North American players are concentrating on expanding their product portfolio by using technologies and new materials to sustain in the marketplace. Leading players effective in the nonwoven disposable gloves market include Medical Depot, Inc., A.M.G. Medical, Inc., and dba Drive DeVilbiss Healthcare.

Healthcare Cloud Computing to Enhance Clinical Research Processes

22 September 2020: The global healthcare cloud computing market is expected to witness a considerable growth due to factors such as aging population, increase in prevalence of chronic diseases, and integrated information systems in hospitals. Cloud computing provides number of benefits and advantages in the healthcare industry. It helps in reducing operational costs for healthcare providers such as clinics and hospitals by on demand cloud computing and storage facilities.

Cloud can help support the data-heavy health IT technologies and also largely enhance clinical research with maximum support for clinical trial management and knowledge-sharing. Benefits of digital transformation along with IT has positively impacted the healthcare industry and helped healthcare providers make the best treatment decisions and reduce operational costs. 

High Demand for Various Applications Fuels Market Growth

Healthcare cloud computing industry is segmented into application, deployment model, pricing model, service model, and end use. Based on application, the non-clinical information system held a significant share of the market in 2018 due to higher penetration of cloud computing services. Various applications of cloud computing technology include supply chain management, revenue cycle management, fraud management, healthcare information exchange, financial management, accounts management, and billing.

The market witnessed lucrative growth opportunities for clinical information systems due to rising demand for applications such as electronic medical records, telehealth, laboratory information systems, etc. Increasing prevalence of chronic diseases is leading to an increased need for storage of a large amount of clinical information and data, which is resulting in high demand for clinical information systems by medical professionals.

The data collected by healthcare providers through radio images, electronic health records (EHRs), pharmacy sales, insurance claims, lab tests, prescriptions, IoT-enabled devices, and wearables is managed through the technology. The data helps companies generate meaningful insights and also helps in decreasing the cost associated with IT infrastructure in laboratories and hospitals. 

Market Insights

Growing investments by public organizations and several private entities in healthcare IT infrastructure is fueling the growth of healthcare cloud computing. One of the major factors impelling the healthcare cloud computing industry demand is advanced technology in healthcare infrastructure, especially the hospitals in developing countries. The healthcare cloud computing industry is fragmented due to companies incorporating various strategies such as collaborative agreements, mergers and acquisitions, regional expansion, and new product launches to gain competitive advantage. For instance, in November 2018, Ambra Health Declared a collaboration with Google Cloud for advance research on medical imaging data. 

Some of the major companies in the healthcare cloud computing market are CareCloud Corporation; Athenahealth; ClearData Networks, Inc.; Cerner Corporation; Epic Systems Corporation; NextGen Healthcare; Carestream Corporation; Dell, Inc.; DICOM Grid, Inc.; Merge Healthcare, Inc.; Sectra AB; INFINITT Healthcare; Siemens Healthineers; iTelagen, Inc.; NTT DATA Corporation; Ambra Health; and Nuance Communications. 

Demand for Green and Clean Label Products to Boost Natural Cosmetics Growth

17 September 2020: Personal care and cosmetics products are mainly used for improving the appearance of the skin. As per the Food and Drug Administration (FDA), cosmetic products are ingredients applied on the human body to beautify, cleanse, and accentuate its appearance. The major constituents of natural cosmetics are herbs and vegetable oils and do not contain synthetic colors, artificial raw materials, fragrances, and preservatives. Natural cosmetics improve the health, texture, and appearance of skin, hair, nails, teeth, etc.

Supermarkets/Hypermarkets Type Segment to Lead Natural Cosmetics Industry

On the basis of distribution channel, the natural cosmetics market is classified into convenience stores, online, specialty stores, and supermarkets/hypermarkets. The supermarkets/hypermarkets type segment led the natural cosmetics in 2018 followed by the convenience stores sector. 

This sector has been gaining traction on account of advantages such as the capacity to check the products before buying, store assistants’ help to pick the most appropriate product, and trying testers to select the suitable product. Instant buying as opposed to waiting for the delivery of the product in case of online buying also plays a major role propelling the sector growth.

The online segment is a developing mode of distribution and is likely to expand in the forthcoming period. Easy acceptance of several products from different brands works as a major driver for this sector. It also helps the companies to offer products at low investment value with chances of high revenue generation. Numerous key companies are setting up online sites, such as Amazon, Nykaa, Credo Beauty, Jabong, etc.

Market Insights

The growing population of millennials in countries of Asia Pacific and other regions is propelling the demand across the globe. There is a key competition among major companies to keep up with the latest skincare and beauty trends. Manufacturers are focusing on research and development activities for natural ingredients in cosmetics to boost their revenue. Companies are increasing their distribution channels in Asia Pacific, which is anticipated to propel the product demand in the years to come.

In addition, mass merchandisers, such as Walmart Stores, Inc., and Target Brands, Inc. are stressing on the supply of natural and organic cosmetics products. This has resulted in improved product saturation and the accessibility of natural cosmetics at inexpensive prices, which is anticipated to boost natural cosmetics growth in the years to come. 

Leading players effective in the natural cosmetics market include 100% Pure; Burt’s Bees; Bare Escentuals Beauty Inc.; Korres S.A.; L’Oréal SA; Weleda AG; AVEENO; Avon Product Inc.; Arbonne International LLC; Tata Harper; and Coty Inc.

Brands to Target Kids to Promote their Chocolate Confectionery Growth

15 September 2020: The chocolate confectionery market is expected to witness a substantial growth due to low prices of cocoa beans, which is used as a raw material in chocolate manufacturing. Along with that, innovative and interesting ways of product packing, branding, selling strategies, and promotions are gaining popularity among consumers, fueling the growth of the market. 

Modern Consumer Eating Patterns Propel Growth of the Product Segment

Based on product, the segment is categorized as countlines, boxed, seasonal, molded bars, straightlines, chocolates, etc. In 2016, countlines held the largest share of the chocolate confectionery industry. Countlines are customized to suit the needs of modern day consumers with informal eating patterns. This is due to the fact that they are ready made, easily available, and present an easy snack option. 

However, the fastest growing segment is the seasonal chocolates, which is anticipated to expand further over the forecast period. Chocolate confectionery are the popular and the most preferred choices of gift items during festivals such as Easter, Christmas, and holiday season. This is a significant factor promoting the growth of seasonal chocolates segment. The premium chocolates range is also expected to positively impact the segment growth. However, sudden increase in the prices of sugar and cocoa butter, which are imported raw materials, is a factor likely to hinder the growth of the market.

Market Insights

Companies are inclined to focusing on innovative products packaging, promotional and branding activities, and advertising to propel the demand for chocolates. Due to increasing popularity among children and high demand for chocolates during holiday and festival seasons, companies are inclined to take advantage of these factors thereby driving the growth of the segment. 

Leading companies are increasingly adopting marketing strategies that target kids. For instance, Ferrero India has undertaken many marketing activities targeting kids, to promote its product, Kinder Joy chocolates. The company launched pink and blue chocolates for girls and boys along with kinder toys for children. The company has actively conducted various marketing events for brand engagement, for instance, in the 2016 the event included an innovative platform for storytelling, ‘The Kinder Joy story station’. With this successfully organized event, the company received over 2.2 million calls in three months. 

In 2015, Eurostat published that Europe has witnessed a major surge in demand for chocolate products. Also, in 2017, Nielsen Holdings plc stated that in Western Europe the growth of the grocery market was fueled due to confectionery and food items. Some of the major players in the chocolate confectionery market are Mondelēz International Inc.; Mars, Inc.; The Hershey Company; the Ferrero Group; and Nestlé.  

Rising Demand from Construction Sector to Spur Paints and Coatings Industry

10 September 2020: Paints and coatings comprise of organic or inorganic resins and are inseparable when it comes to industrial divisions. They are mainly used to impart decorative and glossy finish to the surface of products such as walls, equipment, metal components, etc. Paints and coatings are mainly applied on the surface to improve the performance as well as durability of the products. They offer high corrosion and abrasion-resistance along with excellent adhesion, which made them advantageous in large application spectrum. 

Waterborne Formulation Type to be a Prominent Sectors for the Paints and Coatings

On the basis of product type, the paints and coatings market is classified into various formulations such as solvent-borne, powder-based, high solids/radiation curing, waterborne, etc. The waterborne formulation product type is expected to be a prominent segment for the paints and coatings industry over the forthcoming period. This development is due to rising demand from numerous applications segments including automobile, furniture, and construction industries. 

The water-based polyurethane formulation is anticipated to develop as the fastest-growing type of water-based resins. This is on account of surging construction expenditure in developing countries of Asia Pacific and consumer inclination toward environmental friendly products. The high usage of these formulations is owing to the solvent-like characteristics of water with no side effects as that of synthetic counterparts. 

The solvent-based formulations are the conventional ones for the production of the finished compositions. Toluene, aliphatic hydrocarbons, xylene, lacquer thinner, etc. are some of the most used solvents in the industry. The solvent-based product has experienced a paradigm shift owing to harmful effects on the environment as of volatile carbon-based complexes in petrochemical solvents. 

The demand for solvent-based coats has changed in the established economies mainly in North America and Europe on account of strict environmental rules and acts for hazardous chemicals. China is the foremost consumer of solvent-borne paints owing to surged in commercial/industrial construction and automotive segments. Key companies are now inclined to shift their consumption from old paints to the green composition at a comparatively higher price. 

Market Insights

In December 2016, acquisition of BASF’s industrial coats by AkzoNobel was one of the key initiatives in the market. BASF had introduced an organic pacifying polymer-based paint that decreases emissions of titanium oxide without recompensing the performance of the product in January 2016.

Leading players effective in the paints and coatings market include PPG Industries; BASF SE; AkzoNobel; Sherwin-Williams Company; Valspar Corporation; Axalta Coating System; Kansai Paint; Nippon Paint Holdings; Jotun Group; and RPM International Inc.

Advanced Distribution Network Boost Organic Chips Demand

8 September 2020: Organic chips are baked, fried, or popped parts of fruits, vegetables, etc. that are cultivated organically. Furthermore, production of organic chips is done in such a way that it is free of preservatives and chemicals, increasing the nutritive value of the product. The raw materials that are used in the chips are grown without using any fertilizers or pesticides. The organic constituents are treated without using any industrial solvents, irradiation, or synthetic food additives.

Retail and Supermarket are Expected to Hold a Larger Share in the Market 

On the basis of distribution channel, the organic chips market is classified into online platform, retail, and supermarket. The retail and supermarket are expected to hold a larger share on account of customer inclination to one-stop shopping experience. Growing disposable income in the emerging economies of Asia Pacific is resulting in consumer’s inclination to bulk buying at hypermarket and supermarket. Additionally, customers in these regions are more inclined to traditional buying habits in case of food shopping.

The online distribution channel is also likely to observe high growth over the forthcoming period. It is driven by increasing acceptance of the latest technologies by the consumers and technological advancements. Apart from the major companies of the market, the trending e-commerce platforms like Amazon and Vitacost are stimulated to increase income by selling organic chips in economies like China and India that have relatively less organic food supermarkets. 

Market Insights

The market is modest on account of the presence of a substantial number of established companies who are recognized to be capitalizing more in R&D activities to produce product difference. Several manufacturers, involved in targeting the vegan population of the globe, manufacture plant-based chips since a huge number of consumers are expected to be motivated for turning vegan. For example, in May 2017, Eat Real declared the introduction of three new, organic, gluten-free, and vegan snacks as a part of its product portfolio, namely organic lentil chips, organic hummus, and organic veggie straws.

Manufacturers are also planning in designing their products with different flavors and added advantages to surge their revenue. Furthermore, to suffice the increasing demand for chemical-free snacks, few manufacturers are more prone towards organic and natural flavors. For example, in January 2017, Bare Snacks declared the introduction of an innovative series of their Bare Organic Coconut Chips, in three new flavors namely, sweet ginger, coffee bean, and toasted.

Leading players effective in the organic chips market include General Mills Inc; Tyrrells Potato Crisps Limited; The Hain Celestial Group, Inc.; Luke’s Organic; Pop chips; Kettle Foods, Inc.; and Rhythm Superfoods.